Definition and Scope: Tourism refers to the activities of people traveling to and staying in places outside their usual environment for leisure, business, or other purposes. It encompasses a wide range of services and experiences, including accommodations, transportation, attractions, entertainment, and dining. The tourism industry plays a significant role in the global economy, contributing to job creation, infrastructure development, and cultural exchange. With the rise of digital platforms and social media, the way people plan, book, and experience travel has evolved, leading to a more personalized and experiential approach to tourism. Sustainable tourism practices have also gained traction, with an increasing focus on environmental conservation, community engagement, and cultural preservation. The tourism industry is driven by various factors, including economic growth, technological advancements, changing consumer preferences, and government policies. As disposable incomes rise and travel becomes more accessible, there is a growing demand for unique and authentic travel experiences. The emergence of budget airlines and online booking platforms has made travel more affordable and convenient, leading to a surge in international tourism. Additionally, the trend towards experiential travel, wellness tourism, and adventure tourism is reshaping the industry landscape. Government initiatives to promote tourism, such as visa facilitation and infrastructure development, also play a crucial role in driving market growth. At the same time, challenges such as over-tourism, geopolitical tensions, natural disasters, and health crises can impact the tourism industry significantly. The global Tourism and Agriculture market size was estimated at USD 9093.16 million in 2024, exhibiting a CAGR of 12.40% during the forecast period. This report offers a comprehensive analysis of the global Tourism and Agriculture market, examining all key dimensions. It provides both a macro-level overview and micro-level market details, including market size, trends, competitive landscape, niche segments, growth drivers, and key challenges. Report Framework and Key Highlights: Market Dynamics: Identification of major market drivers, restraints, opportunities, and challenges. Trend Analysis: Examination of ongoing and emerging trends impacting the market. Competitive Landscape: Detailed profiles and market positioning of major players, including market share, operational status, product offerings, and strategic developments. Strategic Analysis Tools: SWOT Analysis, Porter’s Five Forces Analysis, PEST Analysis, Value Chain Analysis Market Segmentation: By type, application, region, and end-user industry. Forecasting and Growth Projections: In-depth revenue forecasts and CAGR analysis through 2033. This report equips readers with critical insights to navigate competitive dynamics and develop effective strategies. Whether assessing a new market entry or refining existing strategies, the report serves as a valuable tool for: Industry players Investors Researchers Consultants Business strategists And all stakeholders with an interest or investment in the Tourism and Agriculture market. Global Tourism and Agriculture Market: Segmentation Analysis and Strategic Insights This section of the report provides an in-depth segmentation analysis of the global Tourism and Agriculture market. The market is segmented based on region (country), manufacturer, product type, and application. Segmentation enables a more precise understanding of market dynamics and facilitates targeted strategies across product development, marketing, and sales. By breaking the market into meaningful subsets, stakeholders can better tailor their offerings to the specific needs of each segment—enhancing competitiveness and improving return on investment. Global Tourism and Agriculture Market: Market Segmentation Analysis The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments. Key Companies Profiled Expedia Group Booking Holdings (Priceline Group) China Travel China CYTS Tours Holding American Express Global Business Travel (GBT) BCD Group Travel Leaders Group Fareportal AAA Travel Corporate Travel Management Travel and Transport AlTour International Direct Travel World Travel Inc. Omega World Travel Frosch JTB Corporation Ovation Travel Group World Travel Holdings TUI Group Natural Habitat Adventures Abercrombie & Kent Group InnerAsia Travels Butterfield & Robinson Market Segmentation by Type Direct-market Agritourism Experience and Education Agritourism Event and Recreation Agritourism Market Segmentation by Application Below 30 Years Old 30-40 Years Old 40-50 Years Old Above 50 Years Old Geographic Segmentation North America: United States, Canada, Mexico Europe: Germany, France, Italy, U.K., Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium, Russia. Asia-Pacific: China, Japan, South Korea, India, Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand South America: Brazil, Argentina, Colombia. Middle East and Africa (MEA): Saudi Arabia, United Arab Emirates, Egypt, Nigeria, South Africa, Rest of MEA Report Framework and Chapter Summary Chapter 1: Report Scope and Market Definition This chapter outlines the statistical boundaries and scope of the report. It defines the segmentation standards used throughout the study, including criteria for dividing the market by region, product type, application, and other relevant dimensions. It establishes the foundational definitions and classifications that guide the rest of the analysis. Chapter 2: Executive Summary This chapter presents a concise summary of the market’s current status and future outlook across different segments—by geography, product type, and application. It includes key metrics such as market size, growth trends, and development potential for each segment. The chapter offers a high-level overview of the Tourism and Agriculture Market, highlighting its evolution over the short, medium, and long term. Chapter 3: Market Dynamics and Policy Environment This chapter explores the latest developments in the market, identifying key growth drivers, restraints, challenges, and risks faced by industry participants. It also includes an analysis of the policy and regulatory landscape affecting the market, providing insight into how external factors may shape future performance. Chapter 4: Competitive Landscape This chapter provides a detailed assessment of the market's competitive environment. It covers market share, production capacity, output, pricing trends, and strategic developments such as mergers, acquisitions, and expansion plans of leading players. This analysis offers a comprehensive view of the positioning and performance of top competitors. Chapters 5–10: Regional Market Analysis These chapters offer in-depth, quantitative evaluations of market size and growth potential across major regions and countries. Each chapter assesses regional consumption patterns, market dynamics, development prospects, and available capacity. The analysis helps readers understand geographical differences and opportunities in global markets. Chapter 11: Market Segmentation by Product Type This chapter examines the market based on product type, analyzing the size, growth trends, and potential of each segment. It helps stakeholders identify underexplored or high-potential product categories—often referred to as “blue ocean” opportunities. Chapter 12: Market Segmentation by Application This chapter analyzes the market based on application fields, providing insights into the scale and future development of each application segment. It supports readers in identifying high-growth areas across downstream markets. Chapter 13: Company Profiles This chapter presents comprehensive profiles of leading companies operating in the market. For each company, it details sales revenue, volume, pricing, gross profit margin, market share, product offerings, and recent strategic developments. This section offers valuable insight into corporate performance and strategy. Chapter 14: Industry Chain and Value Chain Analysis This chapter explores the full industry chain, from upstream raw material suppliers to downstream application sectors. It includes a value chain analysis that highlights the interconnections and dependencies across various parts of the ecosystem. Chapter 15: Key Findings and Conclusions The final chapter summarizes the main takeaways from the report, presenting the core conclusions, strategic recommendations, and implications for stakeholders. It encapsulates the insights drawn from all previous chapters. Table of Contents 1 Introduction 1.1 Tourism and Agriculture Market Definition 1.2 Tourism and Agriculture Market Segments 1.2.1 Segment by Type 1.2.2 Segment by Application 2 Executive Summary 2.1 Global Tourism and Agriculture Market Size 2.2 Market Segmentation – by Type 2.3 Market Segmentation – by Application 2.4 Market Segmentation – by Geography 3 Key Market Trends, Opportunity, Drivers and Restraints 3.1 Key Takeway 3.2 Market Opportunities & Trends 3.3 Market Drivers 3.4 Market Restraints 3.5 Market Major Factor Assessment 4 Global Tourism and Agriculture Market Competitive Landscape 4.1 Global Tourism and Agriculture Market Share by Company (2020-2025) 4.2 Tourism and Agriculture Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 4.3 New Entrant and Capacity Expansion Plans 4.4 Mergers & Acquisitions 5 Global Tourism and Agriculture Market by Region 5.1 Global Tourism and Agriculture Market Size by Region 5.2 Global Tourism and Agriculture Market Size Market Share by Region 6 North America Market Overview 6.1 North America Tourism and Agriculture Market Size by Country 6.1.1 USA Market Overview 6.1.2 Canada Market Overview 6.1.3 Mexico Market Overview 6.2 North America Tourism and Agriculture Market Size by Type 6.3 North America Tourism and Agriculture Market Size by Application 6.4 Top Players in North America Tourism and Agriculture Market 7 Europe Market Overview 7.1 Europe Tourism and Agriculture Market Size by Country 7.1.1 Germany Market Overview 7.1.2 France Market Overview 7.1.3 U.K. Market Overview 7.1.4 Italy Market Overview 7.1.5 Spain Market Overview 7.1.6 Sweden Market Overview 7.1.7 Denmark Market Overview 7.1.8 Netherlands Market Overview 7.1.9 Switzerland Market Overview 7.1.10 Belgium Market Overview 7.1.11 Russia Market Overview 7.2 Europe Tourism and Agriculture Market Size by Type 7.3 Europe Tourism and Agriculture Market Size by Application 7.4 Top Players in Europe Tourism and Agriculture Market 8 Asia-Pacific Market Overview 8.1 Asia-Pacific Tourism and Agriculture Market Size by Country 8.1.1 China Market Overview 8.1.2 Japan Market Overview 8.1.3 South Korea Market Overview 8.1.4 India Market Overview 8.1.5 Australia Market Overview 8.1.6 Indonesia Market Overview 8.1.7 Malaysia Market Overview 8.1.8 Philippines Market Overview 8.1.9 Singapore Market Overview 8.1.10 Thailand Market Overview 8.2 Asia-Pacific Tourism and Agriculture Market Size by Type 8.3 Asia-Pacific Tourism and Agriculture Market Size by Application 8.4 Top Players in Asia-Pacific Tourism and Agriculture Market 9 South America Market Overview 9.1 South America Tourism and Agriculture Market Size by Country 9.1.1 Brazil Market Overview 9.1.2 Argentina Market Overview 9.1.3 Columbia Market Overview 9.2 South America Tourism and Agriculture Market Size by Type 9.3 South America Tourism and Agriculture Market Size by Application 9.4 Top Players in South America Tourism and Agriculture Market 10 Middle East and Africa Market Overview 10.1 Middle East and Africa Tourism and Agriculture Market Size by Country 10.1.1 Saudi Arabia Market Overview 10.1.2 UAE Market Overview 10.1.3 Egypt Market Overview 10.1.4 Nigeria Market Overview 10.1.5 South Africa Market Overview 10.2 Middle East and Africa Tourism and Agriculture Market Size by Type 10.3 Middle East and Africa Tourism and Agriculture Market Size by Application 10.4 Top Players in Middle East and Africa Tourism and Agriculture Market 11 Tourism and Agriculture Market Segmentation by Type 11.1 Evaluation Matrix of Segment Market Development Potential (Type) 11.2 Global Tourism and Agriculture Market Share by Type (2020-2033) 12 Tourism and Agriculture Market Segmentation by Application 12.1 Evaluation Matrix of Segment Market Development Potential (Application) 12.2 Global Tourism and Agriculture Market Size (M USD) by Application (2020-2033) 12.3 Global Tourism and Agriculture Sales Growth Rate by Application (2020-2033) 13 Company Profiles 13.1 Expedia Group 13.1.1 Expedia Group Company Overview 13.1.2 Expedia Group Business Overview 13.1.3 Expedia Group Tourism and Agriculture Major Product Overview 13.1.4 Expedia Group Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.1.5 Key News 13.2 Booking Holdings (Priceline Group) 13.2.1 Booking Holdings (Priceline Group) Company Overview 13.2.2 Booking Holdings (Priceline Group) Business Overview 13.2.3 Booking Holdings (Priceline Group) Tourism and Agriculture Major Product Overview 13.2.4 Booking Holdings (Priceline Group) Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.2.5 Key News 13.3 China Travel 13.3.1 China Travel Company Overview 13.3.2 China Travel Business Overview 13.3.3 China Travel Tourism and Agriculture Major Product Overview 13.3.4 China Travel Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.3.5 Key News 13.4 China CYTS Tours Holding 13.4.1 China CYTS Tours Holding Company Overview 13.4.2 China CYTS Tours Holding Business Overview 13.4.3 China CYTS Tours Holding Tourism and Agriculture Major Product Overview 13.4.4 China CYTS Tours Holding Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.4.5 Key News 13.5 American Express Global Business Travel (GBT) 13.5.1 American Express Global Business Travel (GBT) Company Overview 13.5.2 American Express Global Business Travel (GBT) Business Overview 13.5.3 American Express Global Business Travel (GBT) Tourism and Agriculture Major Product Overview 13.5.4 American Express Global Business Travel (GBT) Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.5.5 Key News 13.6 BCD Group 13.6.1 BCD Group Company Overview 13.6.2 BCD Group Business Overview 13.6.3 BCD Group Tourism and Agriculture Major Product Overview 13.6.4 BCD Group Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.6.5 Key News 13.7 Travel Leaders Group 13.7.1 Travel Leaders Group Company Overview 13.7.2 Travel Leaders Group Business Overview 13.7.3 Travel Leaders Group Tourism and Agriculture Major Product Overview 13.7.4 Travel Leaders Group Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.7.5 Key News 13.8 Fareportal 13.8.1 Fareportal Company Overview 13.8.2 Fareportal Business Overview 13.8.3 Fareportal Tourism and Agriculture Major Product Overview 13.8.4 Fareportal Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.8.5 Key News 13.9 AAA Travel 13.9.1 AAA Travel Company Overview 13.9.2 AAA Travel Business Overview 13.9.3 AAA Travel Tourism and Agriculture Major Product Overview 13.9.4 AAA Travel Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.9.5 Key News 13.10 Corporate Travel Management 13.10.1 Corporate Travel Management Company Overview 13.10.2 Corporate Travel Management Business Overview 13.10.3 Corporate Travel Management Tourism and Agriculture Major Product Overview 13.10.4 Corporate Travel Management Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.10.5 Key News 13.11 Travel and Transport 13.11.1 Travel and Transport Company Overview 13.11.2 Travel and Transport Business Overview 13.11.3 Travel and Transport Tourism and Agriculture Major Product Overview 13.11.4 Travel and Transport Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.11.5 Key News 13.12 AlTour International 13.12.1 AlTour International Company Overview 13.12.2 AlTour International Business Overview 13.12.3 AlTour International Tourism and Agriculture Major Product Overview 13.12.4 AlTour International Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.12.5 Key News 13.13 Direct Travel 13.13.1 Direct Travel Company Overview 13.13.2 Direct Travel Business Overview 13.13.3 Direct Travel Tourism and Agriculture Major Product Overview 13.13.4 Direct Travel Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.13.5 Key News 13.14 World Travel Inc. 13.14.1 World Travel Inc. Company Overview 13.14.2 World Travel Inc. Business Overview 13.14.3 World Travel Inc. Tourism and Agriculture Major Product Overview 13.14.4 World Travel Inc. Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.14.5 Key News 13.15 Omega World Travel 13.15.1 Omega World Travel Company Overview 13.15.2 Omega World Travel Business Overview 13.15.3 Omega World Travel Tourism and Agriculture Major Product Overview 13.15.4 Omega World Travel Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.15.5 Key News 13.16 Frosch 13.16.1 Frosch Company Overview 13.16.2 Frosch Business Overview 13.16.3 Frosch Tourism and Agriculture Major Product Overview 13.16.4 Frosch Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.16.5 Key News 13.17 JTB Corporation 13.17.1 JTB Corporation Company Overview 13.17.2 JTB Corporation Business Overview 13.17.3 JTB Corporation Tourism and Agriculture Major Product Overview 13.17.4 JTB Corporation Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.17.5 Key News 13.18 Ovation Travel Group 13.18.1 Ovation Travel Group Company Overview 13.18.2 Ovation Travel Group Business Overview 13.18.3 Ovation Travel Group Tourism and Agriculture Major Product Overview 13.18.4 Ovation Travel Group Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.18.5 Key News 13.19 World Travel Holdings 13.19.1 World Travel Holdings Company Overview 13.19.2 World Travel Holdings Business Overview 13.19.3 World Travel Holdings Tourism and Agriculture Major Product Overview 13.19.4 World Travel Holdings Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.19.5 Key News 13.20 TUI Group 13.20.1 TUI Group Company Overview 13.20.2 TUI Group Business Overview 13.20.3 TUI Group Tourism and Agriculture Major Product Overview 13.20.4 TUI Group Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.20.5 Key News 13.21 Natural Habitat Adventures 13.21.1 Natural Habitat Adventures Company Overview 13.21.2 Natural Habitat Adventures Business Overview 13.21.3 Natural Habitat Adventures Tourism and Agriculture Major Product Overview 13.21.4 Natural Habitat Adventures Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.21.5 Key News 13.22 Abercrombie and Kent Group 13.22.1 Abercrombie and Kent Group Company Overview 13.22.2 Abercrombie and Kent Group Business Overview 13.22.3 Abercrombie and Kent Group Tourism and Agriculture Major Product Overview 13.22.4 Abercrombie and Kent Group Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.22.5 Key News 13.23 InnerAsia Travels 13.23.1 InnerAsia Travels Company Overview 13.23.2 InnerAsia Travels Business Overview 13.23.3 InnerAsia Travels Tourism and Agriculture Major Product Overview 13.23.4 InnerAsia Travels Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.23.5 Key News 13.24 Butterfield and Robinson 13.24.1 Butterfield and Robinson Company Overview 13.24.2 Butterfield and Robinson Business Overview 13.24.3 Butterfield and Robinson Tourism and Agriculture Major Product Overview 13.24.4 Butterfield and Robinson Tourism and Agriculture Revenue and Gross Margin fromTourism and Agriculture (2020-2025) 13.24.5 Key News 13.24.6 Key News 14 Key Market Trends, Opportunity, Drivers and Restraints 14.1 Key Takeway 14.2 Market Opportunities & Trends 14.3 Market Drivers 14.4 Market Restraints 14.5 Market Major Factor Assessment 14.6 Porter's Five Forces Analysis of Tourism and Agriculture Market 14.7 PEST Analysis of Tourism and Agriculture Market 15 Analysis of the Tourism and Agriculture Industry Chain 15.1 Overview of the Industry Chain 15.2 Upstream Segment Analysis 15.3 Midstream Segment Analysis 15.3.1 Manufacturing, Processing or Conversion Process Analysis 15.3.2 Key Technology Analysis 15.4 Downstream Segment Analysis 15.4.1 Downstream Customer List and Contact Details 15.4.2 Customer Concerns or Preference Analysis 16 Conclusion 17 Appendix 17.1 Methodology 17.2 Research Process and Data Source 17.3 Disclaimer 17.4 Note 17.5 Examples of Clients 17.6 DisclaimerResearch Methodology The research methodology employed in this study follows a structured, four-stage process designed to ensure the accuracy, consistency, and relevance of all data and insights presented. The process begins with Information Procurement, wherein data is collected from a wide range of primary and secondary sources. This is followed by Information Analysis, during which the collected data is systematically mapped, discrepancies across sources are examined, and consistency is established through cross-validation.
Subsequently, the Market Formulation phase involves placing verified data points into an appropriate market context to generate meaningful conclusions. This step integrates analyst interpretation and expert heuristics to refine findings and ensure applicability. Finally, all conclusions undergo a rigorous Validation and Publishing process, where each data point is re-evaluated before inclusion in the final deliverable. The methodology emphasizes bidirectional flow and reversibility between key stages to maintain flexibility and reinforce the integrity of the analysis.
Research Process The market research process follows a structured and iterative methodology designed to ensure accuracy, depth, and reliability. It begins with scope definition and research design, where the research objectives are clearly outlined based on client requirements, emerging market trends, and initial exploratory insights. This phase provides strategic direction for all subsequent stages of the research. Data collection is then conducted through both secondary and primary research. Secondary research involves analyzing publicly available and paid sources such as company filings, industry journals, and government databases to build foundational knowledge. This is followed by primary research, which includes direct interviews and surveys with key industry stakeholders—such as manufacturers, distributors, and end users—to gather firsthand insights and address data gaps identified earlier. Techniques included CATI (Computer-Assisted Telephonic Interviewing), CAWI (Computer-Assisted Web Interviewing), CAVI (Computer-Assisted Video Interviewing via platforms like Zoom and WebEx), and CASI (Computer-Assisted Self Interviewing via email or LinkedIn).
